From Content to Collaboration: Unlocking the Potential of Social Media in Aesthetics

Saturday, May 30, 2026

1:15 PM - 3:00 PM US PT

Location: Business Mastery Stage - Royal Ballroom 3

Moderator(s)

Renato Saltz, MD

ADJUNCT PROFESSOR UNIVERSITY OF UTAH
OWNER SALTZ PLASTIC SURGERY & SPA VITORIA
SALT LAKE CITY , UT

Panelist(s)

Bradford Adatto, JD

President
ByrdAdatto
Dallas, TX
Robert Dorfman, MD

CEO
Done by Dorfman
Roshan Ravindran, MD MRCP MRCGP

CEO
KLNIK

Faculty(s)

MR

Mary Robb

Founder & CEO
Social Practice

Elevate your social media marketing skills! Dive into hands-on content strategy creation and explore influencer collaborations in aesthetics with insights from experts, including influencers, doctors, and legal professionals.

What to Expect & Learning Objectives:

Create impactful social media content strategies.
Discover influencer collaboration best practices.
Understand legal and ethical considerations in partnerships.
Learn to navigate risks and challenges in influencer marketing.
Gain actionable tips to elevate your social media presence.

Presentations:

1:15 PM - 1:20 PM US PT

Opening Remarks
1:20 PM - 1:30 PM US PT

Social Media Marketing Strategies
Faculty: Mary Robb – Social Practice
1:30 PM - 2:00 PM US PT

Social Media Content Strategy Lab
Faculty: Mary Robb – Social Practice
2:00 PM - 2:55 PM US PT

Panel Discussion: Collaborating with Influencers to Elevate Your Practice
Panelist: Bradford E. Adatto, JD – ByrdAdatto
Panelist: Robert Dorfman, MD – Done by Dorfman
Panelist: Mary Robb – Social Practice
2:55 PM - 3:00 PM US PT

Closing Remarks